Gift Card Promotion

No technical work was done this week. There are some issues with EUR-denominated gift cards under review, though they may not turn out to be actual blockers. The timeline for resolution remains uncertain.

Social Media Podcasts/Videos

A Spanish-language video was posted on YouTube explaining why Venezuelans can benefit from buying Amazon gift cards with crypto through Hamza:
Watch the video here.

Discussions around the Criptopanas initiative continued, an educational project aimed at teaching people how to use cryptocurrencies and related tools, including Hamza. This project is designed to lower barriers for new users, making it easier for the general public to adopt crypto-powered shopping. Efforts also included community outreach, with direct conversations held with neighbors, friends, and acquaintances to raise awareness.

Buyer and Seller Acquisition/Management

Progress this week included:

• Working with the GFA team to update Cross Border Summit ticket pricing.
• Drafting a 9.9 promotional email, with a continued focus on gift card sales.
• Testing different email send-outs to reduce the likelihood of emails being flagged as spam.
  

Conclusion
Hamza made steady progress in content creation, community outreach, and campaign preparation this week. While technical updates were minimal, important groundwork was laid for broader engagement and improved marketing performance in the weeks ahead.

The post Hamza Labs Weekly Map Update: August 31–September 6, 2025 appeared first on Hamza Market.

Gift Card Promotion

Gift card sales continue at a steady pace, though without a visible spike in growth. There are signs that campaign emails may be getting marked as spam, requiring investigation and corrective action to improve deliverability. The timeline for resolving this issue is still being determined.

Seller Onboarding

A campaign kicked off this week as part of an initiative led by Mark K. This effort could open the door to new partnerships and opportunities. A PowerPoint presentation is planned for next week to support this outreach.

Social Media Podcasts/Videos

The Spanish translation of the “How to Pay on Hamza from an External Wallet” video has been completed, but final voiceover files are still pending.

Additionally, plans are underway for an in-person course aimed at teaching the fundamentals of crypto to a Venezuelan audience. The course will focus on financial freedom and self-sovereignty, covering topics like Bitcoin as a savings technology, wallet and exchange use, and of course, buying through Hamza. The tentative name for this project is “Criptopanas” (Venezuelan slang for “crypto buddies”).

As with the gift card campaign, there is a risk that emails related to Criptopanas may also be flagged as spam, which will require attention.

Buyer and Seller Acquisition/Management

An investigation into emails being marked as spam was completed. The first corrective step is to minimize the number of clickable links in outgoing messages.

The team is monitoring three ongoing email campaigns for conversion performance and will assign unique discount codes per email list to better track results. Collaboration with Jose is underway to determine how best to utilize his email list for future campaigns.

Conclusion
Hamza made steady progress in email strategy refinement, educational outreach planning, and seller acquisition initiatives this week. Addressing email deliverability challenges will be key to unlocking stronger campaign performance and driving higher growth moving forward.

The post Hamza Labs Weekly Map Update: August 24–30, 2025 appeared first on Hamza Market.

Gift Card Promotion

The team analyzed and began planning for the import of EUR-denominated gift cards, which will almost triple the current gift card inventory. No obstacles have been reported, and implementation and testing are pending. The first EUR gift cards are expected to roll out next week.

Social Media Podcasts/Videos

A new YouTube tutorial video was published titled “How to pay on Hamza from an external crypto wallet, with Bitcoin, or from a crypto exchange.” This video demonstrates how to complete a purchase using crypto held on an exchange, addressing common user concerns and reducing friction in the checkout process.

Watch here: https://youtu.be/qtmpLDt2-TU
The video will also be translated into Spanish to better target the Latin American community.

Buyer and Seller Acquisition/Management 

The team launched a new email series for registered users, with two versions: one in English and another in Spanish. Short video content promoting the 10% discount campaign is now ready for widespread posting across social platforms. Additionally, research is underway to strengthen and expand the email list.

This week, focus areas include restarting seller invitations to list on the site, launching a Venezuelan email series led by Jose to grow the Spanish-speaking audience, and exploring ways to promote email signups.

Conclusion
Hamza made meaningful progress in scaling up its gift card inventory, creating educational content to improve conversions, and expanding marketing outreach through multilingual campaigns. These initiatives position the platform for stronger growth and broader community engagement in the weeks ahead.

The post Hamza Labs Weekly Map Update: August 17–23, 2025 appeared first on Hamza Market.

Features:

• New SMTP service for outgoing emails

Bug Fixes:

• Gift cards import: fixed bug preventing update of some products due to non-integer variant rank
• Gift cards import: fixed bug preventing deletion of no longer available products
• Gift cards import: fixed bug causing subcategories to be lost when updating products
• Gift cards purchase: added recognition of “Claim Code” output (relevant to at least one gift card product, probably more)
• Gift cards import: cleaned \r\n from product descriptions & subtitles
• Search: Fixed bug causing search to show unavailable (deleted) products in results
• Payment settlement: asynchronous execution stressing out the RPC node (fixed)
• Payment settlement: incorrect logic in settlement causing gas injection to fail in some cases
• Payment settlement: incorrect gas estimation logic fixed
• Payment settlement: logic cleaned up, organized, additional logging and safety measures

The post Hamza Storefront 1.4.3 Release Notes appeared first on Hamza Market.

Gift Card Promotion
Gift card sales continued to grow, and bug fixes (release version 1.4.3) were deployed. There are no known obstacles and nothing new scheduled at the moment.

Social Media Podcasts/Videos
New flyers were created with the message: “Would you like to buy on Amazon with no bank account and with a 10% discount?” These are designed to guide non-crypto users on how to take advantage of Hamza’s offerings.

Investment Search
A lead for a VC came in and is pending follow-up.

Buyer and Seller Acquisition/Management
The team sent out Hamza26 campaign email no. 2. They are sharing the discount with some web3 contacts and updating creatives for the ongoing gift card campaign.

This week, efforts include crafting a different version of the Hamza26 email for registered Hamza.market users (avoiding duplicate recipients), and adding the team to the Global From Asia store (and Snapchum) to update pricing and promote Hamza at the Cross Border Summit event (including ticket purchases through Hamza).

The focus for the week was on driving sales, improving marketing outreach, and exploring new partnership leads. With ongoing campaign refinements and promotional efforts, Hamza continues building awareness and adoption.

The post Hamza Labs Weekly Map Update: August 10–16, 2025 appeared first on Hamza Market.

Gift Card Promotion
The team is getting some organic orders — including the biggest single order and the highest total orders in a week so far. They are gaining more experience with customer service issues and how to address them, while also identifying a few new bugs.

A new bug fix release is scheduled.

Social Media Podcasts/Videos
A new video featuring the Kung Fu Hamza character as the Girl from Ipanema is ready to be released.

Educational videos showing how to pay with crypto from Binance are planned for release next week.

Buyer and Seller Acquisition/Management
The team has polished the email text and coordinated the survey section. A professional promo video for the 10% off campaign is complete. We are also building a list of small to medium-sized crypto and web3 projects for warm outreach.

This week, the team continues to create PR accounts and push guerrilla marketing. The Ready Cash Card issue is sorted, and more discounts to be released!

The post Hamza Labs Weekly Map Update: August 3–9, 2025 appeared first on Hamza Market.

Gift Card Promotion

The final launch is set for this week, with the team making some final tweaks before going live. These include fixing a possible email bug, addressing knowledge gaps for Binance users, and ensuring a smooth Ready Cash Card experience.

The team is preparing PR-oriented marketing to secure “trust signals” like recognizable brand logos. Registration on PR platforms such as Hackernoon has begun, alongside an ongoing guerrilla marketing push.

This week, efforts are focused on outbound communications highlighting different gift card angles, sending an open email with an additional discount and survey, and testing gift card ads on X and Meta through personal and Shadstone accounts. The team is also studying Reddit ads for broader reach.

The post Hamza Labs Weekly Map Update: July 27–August 2, 2025 appeared first on Hamza Market.

• UI/UX Changes
  • Updated merchant link in footer to point to Seller Landing page
  • Corrected urls for social media links in outgoing emails
  • Added subcategories for specific brands, and updated links on Giftcards Landing page
  • Added 301 redirect from ‘/category/giftcards’ to ‘/category/gift-cards’
  • Updated FAQ text to account for anonymous checkouts
  • More visible & colorful social media links, including YT
  • Changed behavior of ‘subcategory not found’ case to still display products 
  • Fixed ordering of subcategories
  • Corrected timezones for order date/times in outgoing emails

• Bug Fixes:
  • Fixed bug displaying page (weird offsets & margins) on mobile Safari
  • Fixed bug: price range filter ‘high’ price higher than expected on shop page
  • Fixed internal issue causing server crash

The post Hamza Storefront 1.4.2 Release Notes appeared first on Hamza Market.

Gift Card Promotion

The gift card promotion is in full swing, with emails, social media posts, and guerrilla marketing efforts live. Jose is actively recruiting members of the Venezuelan Hamza community to help spread the word. All tech prerequisites are in place, and engagement is building—though some post comments are being removed on certain platforms.

Homepage Improvement

The new homepage is live and stable, now in maintenance mode. Only small bug fixes are expected as more users interact with the updated layout.

Frictionless Checkout

The frictionless checkout feature is fully deployed, offering a faster and more intuitive buying experience. Like the homepage, it’s in maintenance mode for any fine-tuning as usage grows.

Social Media Podcasts & Videos

Jose released English and Spanish versions of a new Kung Fu Hamza episode announcing the gift card discount. This installment introduces Kung Fu Hamza’s husband, Summin Wong (Tai LinPiao in Spanish, meaning “he’s rekt” as a shitcoiner), who trades his coins for discounted gift cards.

Watch the episodes:

• English Version
  
• Spanish Version
  

He’s also experimenting with new short-form video styles, like this YouTube Short, to see what resonates best across platforms.

Buyer and Seller Acquisition / Management

Anne is engaging new seller prospects, including MigsMachine for web3/crypto-themed merch and a Korean toy seller considering crypto payments. She published the second gift card blog, sent the first gift card promo email, and is continuing to comment on relevant threads across Reddit, X, and other platforms.

Her outreach includes target lists for web3/crypto HR teams and CEOs for a “Gift Your Team” angle, plus identifying X Spaces opportunities for guest appearances.

Conclusion

With the gift card promotion at center stage, the team is pushing content and outreach hard while maintaining recent feature releases. This week’s work keeps the focus squarely on bringing in new buyers and sellers, and turning growing awareness into real activity on Hamza.

The post Hamza Labs Weekly Map Update: July 20–26, 2025 appeared first on Hamza Market.

Limited-time offer: 10% off all gift cards when you pay with Bitcoin, Ethereum, USDT, or USDC. Use code HAMZAREADS at checkout.

Amazon. Netflix. Steam. Uber. Starbucks. Roblox. Real spending power. Real discounts. Zero banking drama.

The New Way to Spend Crypto Hamza’s frictionless checkout just made crypto spending ridiculously simple:

• No sign-ups, no paperwork – Connect wallet, pay, done
• Gift cards delivered in minutes
• Pure crypto experience – Your wallet talks directly to real-world purchases

Why This Actually Matters While everyone else debates crypto prices, you could be using yours for Netflix subscriptions, coffee runs, and Steam games—at a discount.

No converting to cash. No bank delays. No “we don’t accept crypto” conversations. Just direct spending power that works everywhere gift cards do.

Your Crypto → Real Life

• Bitcoin → Daily essentials, entertainment, travel
• Ethereum → Streaming, gaming, retail therapy
• USDT/USDC → Cross-border gifts, Roblox, anything

The Fine Print That Actually Matters This 10% discount has a hard cap on total savings. When it’s gone, it’s gone. No rain checks, no extensions.

Why Hamza Works ✓ Wallet-to-gift-card in minutes
✓ Global reach – Buy from anywhere, send anywhere
✓ Minimal fees – Just standard network costs
✓ Instant delivery for most cards

Ready to Make Your Crypto Useful?

Shop Crypto Gift Cards → https://hamza.market/en/giftcards-promo

Use code HAMZAREADS for 10% off

Hamza: Where crypto meets real life.

Need help? Drop a message to the Hamza team on
Discord: https://discord.gg/gWzSVpXY,
Telegram: https://t.me/decomnetwork, or
email [email protected]

The post Your Crypto Just Got More Useful (And 10% Cheaper) appeared first on Hamza Market.

• Major Features:
  • Discount code improvement: discount campaigns with max spend
  • Discount code rules: max spend per customer
  • Giftcard subcategories display backend plumbing

• UI/UX Changes
  • X feed smooth scrolling 
  • Special messages at checkout (thankyou page) for Anonymous customers and digital goods buyers
  • Gift card subcategories display
  • Improvement to Giftcard Promo landing page (category links)
  • Hero carousel scrolling click delay (better UX)
  • Fixed overflow of long category lists on store page
  • Added links to Youtube channel in footer
  • Banner change: links to seller landing page
  • Added currency selector to final checkout page

• Bug Fixes:
  • Discount code rules: fixed incorrect usage count
  • Discount code rules: fixed incorrect total discount count
  • Discount code rules: fixed bug that occurs sometimes when switching currencies with applied discount code
  • “Pay with External Wallet” refunds the wrong address (for anonymous customers)
  • Fixed: product data running over the page borders/margins on mobile
  • Fixed: discount code won’t validate if the case is wrong

The post Hamza Storefront 1.4.1 Release Notes appeared first on Hamza Market.

Seller Onboarding (Dev Team)

The dev team has removed the whitelist requirement for seller onboarding, making it easier for anyone to start selling on Hamza.

Gift Card Promotion

Jose and John have finalized the target lists for the gift card promotion and set a working plan in motion. Technical hurdles that came up are quickly resolved, allowing us to move forward with direct outreach and content promotion. The next step is executing on the lists and starting campaign activities.

Pitch Deck Revamp

The pitch deck update (Phase 1) is complete, with fresh messaging and visuals aligned to Hamza’s current product and positioning. Phase 2 is set to begin soon, though it is on lower priority as we focus on active campaigns and onboarding.

Homepage Improvement

The Seller Landing Page and Gift Card Landing Page are both set to go live, and the How It Works page is nearly finished. Deployment is scheduled for July 14, helping make Hamza easier to understand for both new buyers and sellers.

Frictionless Checkout

The dev team has finished and tested the new frictionless checkout. The updated flow removes unnecessary steps and allows faster purchases, especially for crypto buyers. Deployment is also set for July 14.

Seller Onboarding (Customer Support)

Jose is actively engaging with a local cell phone seller in Venezuela, explaining how Hamza works and preparing them to set up their store after some test purchases. This seller will use the new onboarding system with Jose’s guidance.

Decom Talks (YouTube & Twitter Spaces)

Jose has published a new YouTube Short, Become a Hamza Seller, as part of the Adventures of Kung Fu Hamza series. It’s the first video fully created using Google Flow AI. To help with organic reach, the team and community members are encouraged to create playlists on their personal YouTube channels featuring Hamza videos, improving SEO and visibility.

Buyer and Seller Acquisition / Management

The email capture pop-up on the Hamza blog site has been added and Shadstone with Anne is working on short-form image and video content to guide new buyers and sellers. Blog posts and emails are drafted to match the upcoming product releases, including the gift card push and frictionless checkout. She’s also engaging on Reddit to build awareness about decentralized e-commerce and is preparing a social media performance report for the team.

Conclusion

Week 76 marks a shift from product delivery to market activation. With new landing pages, a smoother checkout, and a targeted gift card campaign coming together, Hamza is preparing to onboard the next wave of buyers and sellers. Our focus this week remains on community outreach, seller support, and building momentum for decentralized commerce.

The post Hamza Labs Weekly Map Update: July 13–19, 2025 appeared first on Hamza Market.

Gift Card Promotion

Jose and John finalized Phase 1 of the gift card campaign by drafting a plan of attack and compiling initial target lists. These lists are ready with further discussions scheduled to determine next steps. The campaign is now poised to begin outreach and content activation.

Pitch Deck Revamp

Mike and John made significant progress on the Hamza pitch deck, finding the most recent Figma version and completing Level 1 updates. This refreshed version set the stage for a tighter, clearer narrative aimed at partners and advisors. Level 2 updates were slated to continue after this current week.

Homepage Improvement

Following the homepage relaunch, Chris continued development on product subcategories and a new landing page experience. These upgrades aimed to improve content navigation and product discovery for users. Both subcategories and the landing page were expected to see continued work into the following sprint.

Frictionless Checkout

While initial frontend complexities caused a slight delay, the project has now been bumped to completion, and testing has been officially scheduled. This feature brings us one step closer to a smoother, faster purchase flow—especially for crypto buyers.

Seller Onboarding – Customer Support

Jose engaged with two potential candidates from the Venezuela community, encouraging them to begin self-onboarding with his support. This approach, if successful, may help streamline onboarding in decentralized communities moving forward.

Decom Talks (YouTube & Twitter Spaces)

Jose published three YouTube Shorts as part of Decom Talks’ ongoing content experiments.

• The “Hamza Auctioneers” video used price calls to showcase product variety.
  
• “Become a Web3 Samurai” was re-released after a copyright-safe edit to emphasize privacy and no-KYC values.
  
• On July 4, “Web3 Revolutionary” tied U.S. Independence Day to a playful riff on Indonesian pop culture to celebrate decentralized freedom.
  

While these videos aimed to boost awareness and resonance, there were some signs of throttling on YouTube Shorts—something the team will monitor closely.

Investment Search

Mike held calls with two groups, including coin listing representatives and a Singapore-based contact who expressed interest in advising Hamza. While they noted that VC activity remains slow, the conversations reinforced the value of continuing to build out product-market fit while staying on the radar of long-term partners.

Buyer and Seller Acquisition / Management

Anne concentrated on the gift card campaign foundation last week. She added email capture to the blog, published the post Can We Do Dropshipping on Hamza?, and drafted email content for another gift card push. She also began gathering strategic input from Web3 peers on where to reach the right audience. Preparations for Phase 1 of the campaign is in the works.

Conclusion

Last week marked a turning point from internal tooling to outward activation. With creative content flowing, new campaign groundwork being laid, and the product experience continuing to evolve, Hamza is building toward its next wave of growth. While some timelines shifted, the direction remains clear: simplify the experience, tell the story boldly, and connect with real buyers—on-chain and off-grid.

The post Hamza Labs Weekly Map Update: July 6–12, 2025 appeared first on Hamza Market.

The short answer is yes – but with significant adaptations that could actually give you a competitive edge.

Understanding the Broader E-commerce and Crypto Landscape

Before diving into platform-specific strategies, it’s crucial to understand the broader market dynamics at play. The global dropshipping market has experienced explosive growth, with the global dropshipping market size estimated at USD 365.67 billion in 2024 and expected to reach USD 464.44 billion in 2025. This represents a compound annual growth rate exceeding 22%, indicating massive opportunity for entrepreneurs.

Meanwhile, cryptocurrency adoption continues accelerating. 28% of Americans now own cryptocurrencies, and global cryptocurrency ownership rates average 6.8%, with over 560 million cryptocurrency users worldwide. This growing intersection of dropshipping and crypto creates unique opportunities for forward-thinking entrepreneurs.

The Crypto Consumer Profile

Understanding who buys with cryptocurrency provides valuable insights for dropshipping strategies. Research reveals that men own 63% of cryptocurrency, compared to 37% of women, and the annual income of an average digital currency owner is US$25,000. However, this demographic is evolving rapidly as mainstream adoption increases.

Interestingly, eight out of 10 respondents held cryptocurrencies purely for investments, as opposed to 18 percent who stated they used crypto for shopping. This suggests a significant opportunity for platforms that can convert crypto holders into active shoppers. The data also shows that the most popular product to buy with crypto in 2022 was not fashion or electronics, but mobile data, indicating practical utility drives early adoption.

The Hamza Advantage: Why Dropshipping Works Better Here

Traditional e-commerce platforms often burden sellers with high fees and complex restrictions. Hamza.market’s decentralized model changes this equation fundamentally. Unlike conventional platforms that charge significant referral fees and impose lengthy payment cycles, our crypto-powered infrastructure enables immediate settlement and reduced transaction costs.

The global reach aspect proves particularly compelling. Where traditional platforms restrict sellers based on location or payment methods, Hamza.market’s infrastructure eliminates these barriers. Dropshippers can serve customers worldwide without the banking restrictions that plague conventional e-commerce.

Our privacy-first approach resonates strongly with crypto users who value anonymity and security. This creates opportunities for dropshippers to build trust through product quality and customer service rather than relying on extensive verification processes that may deter privacy-conscious buyers.

Dropshipping Strategies for Crypto Marketplaces

The key to success in crypto-powered dropshipping lies in understanding the unique preferences and behaviors of cryptocurrency users. These customers tend to be tech-savvy early adopters who value innovation, privacy, and efficiency.

Digital products present exceptional opportunities since they align perfectly with the instant, borderless nature of cryptocurrency transactions. Software licenses, digital courses, virtual services, and digital assets can be delivered immediately upon payment confirmation, creating seamless customer experiences.

Physical products should focus on items that resonate with crypto culture and values. Technology products, privacy-focused items, and innovative gadgets tend to perform well. The key is positioning products as solutions that align with the crypto community’s values rather than just commodities.

Market Trends and Opportunities

The dropshipping industry shows remarkable growth potential. 38% of dropshipping store owners are Gen Z and 24% are small business owners, demonstrating how this model attracts new entrepreneurial ventures. This demographic overlap with crypto early adopters creates natural synergies.

The global trend toward digital connectivity supports this growth. There were 5.35 million internet users across the globe, and this number is anticipated to reach 7.9 billion users by 2029. This expanding digital connectivity provides a larger customer base for e-commerce businesses, particularly those serving global markets through cryptocurrency.

Overcoming Traditional Challenges

Crypto-powered dropshipping addresses several pain points of traditional models. Payment processing becomes faster and more efficient, eliminating the delays and fees associated with traditional banking systems. Cross-border transactions become seamless, opening global markets without currency conversion complications.

However, new challenges emerge. Price volatility requires careful pricing strategies, potentially using stablecoins for more predictable transactions. Customer education becomes crucial as many potential buyers may be new to cryptocurrency transactions. Building trust takes on new dimensions when operating in a pseudonymous environment.

The Technical Infrastructure Advantage

Hamza’s technical infrastructure provides several advantages for dropshippers. Smart contracts can automate many aspects of the dropshipping process, from inventory management to automatic supplier payments. This automation reduces operational overhead and minimizes human error.

The blockchain foundation provides transparency and immutability, which can enhance customer trust. Transaction records are permanent and verifiable, reducing disputes and chargebacks that plague traditional e-commerce.

Building for the Future

As cryptocurrency adoption continues growing and regulatory frameworks mature, crypto-powered marketplaces will likely become increasingly mainstream. Early adopters who establish themselves now will benefit from first-mover advantages and deeper community relationships.

The integration of traditional e-commerce with blockchain technology represents more than just a payment method change – it’s a fundamental shift toward more efficient, transparent, and globally accessible commerce. Dropshippers who embrace this evolution position themselves at the forefront of e-commerce’s next chapter.

Conclusion: Embracing the Evolution

Dropshipping can indeed work on Hamza.market, but success requires understanding the unique dynamics of crypto-powered commerce. The combination of growing cryptocurrency adoption, explosive dropshipping market growth, and technological advantages creates compelling opportunities for entrepreneurs willing to adapt their strategies.

The question isn’t whether dropshipping can work in crypto marketplaces – it’s whether you’re ready to evolve your business model to capture this emerging market segment. For those willing to embrace the learning curve and adapt to new customer expectations, the rewards can be substantial.

Ready to explore crypto dropshipping? Consider starting with a small test budget and focusing on digital products to minimize risk while you learn the platform dynamics.

The Hamza Team consists of blockchain developers, e-commerce experts, and market researchers dedicated to building the future of decentralized commerce. Our team combines deep technical knowledge with practical business experience to create solutions that serve both sellers and buyers in the evolving crypto marketplace ecosystem.

The post Can Dropshipping Work on Hamza? appeared first on Hamza Market.

Discount Codes (in UAT)

The discount codes feature is now fully tested and ready for real-world use. No obstacles remain, and we plan to activate it next week as part of the upcoming gift card promotions. This will be our first live use case and an exciting test of both backend functionality and frontend engagement strategies.

Seller Onboarding (in UAT)

Seller onboarding on the dev side remains in a holding pattern, simply waiting for a new seller to test the system with. While no new development progress was made this week, the system is stable and ready once a seller is available to onboard.

Gift Card Promotion (New)

Jose and John kicked off the planning phase for Hamza’s first gift card promotion campaign. Several technical hurdles were identified early on—such as linking front-end awareness with our new payments and discounts—but solutions are now underway. One blocker was acquiring a credit card to promote the campaign on YouTube, which was resolved this week. Efforts are now shifting toward “recon” work: figuring out where gift card buyers are most likely to be found online, with more insights expected next week.

Pitch Deck Revamp

Mike and John began revamping Hamza’s pitch deck, aiming to tighten messaging, visual clarity, and alignment with investor expectations. The first phase of the new deck is ready to present, and a meeting is scheduled this week to review and refine.

Homepage Improvement

Our homepage revamp is nearly complete. Chris reported that most of the work is done and the redesigned experience is on track to launch this weekend. The new layout will improve product discovery, user trust, and overall aesthetics—an essential upgrade as we prepare for higher traffic from promotions and SEO.

Frictionless Checkout (New)

A new initiative to create a frictionless checkout flow was introduced this week. The dev team has completed early planning and addressed the primary technical hurdles. Development is scheduled to begin next week. Once launched, this improvement will make it easier for users to check out without login or complex steps, especially for crypto payments.

HNS Chat

There was no new progress on HNS Chat this week. The project remains on pause for now while other seller-facing tools are prioritized. Once other onboarding features are solidified, work here is expected to resume.

Seller Onboarding – Customer Support

No sellers were onboarded this week by the CS team. Jose noted that no new seller applications were in queue, so support will resume onboarding as soon as the next opportunity arises.

Decom Talks (YouTube & Twitter Spaces)

Jose published two new YouTube Shorts this week as part of ongoing Decom Talks content testing. The first video leveraged a current event—“War or Sanctions Won’t Stop THIS Marketplace”—to connect Hamza with trending discussions. The second was more product-focused, featuring an auctioneer-style format showing various Hamza items and their prices, intended to increase product visibility. Separately, Anne began running YouTube promotions with the “Kung Fu Hamza” video, but the campaign was flagged by YouTube’s ad system due to crypto-related policy sensitivity. As a result, we’re learning more about how to shape content that aligns with platform guidelines moving forward. Next week, the focus will shift to creating videos that support the gift card promotion launch.

Investment Search

Mike connected with a Singapore-based firm that specializes in helping Web3 startups access grant opportunities. A follow-up call is scheduled for Wednesday. This outreach continues to build our long-term runway while aligning our messaging with the needs of potential funders.

Buyer and Seller Acquisition / Management

Anne launched a multi-pronged push to prepare the user base for our gift card promo campaign. She published a new blog post, Buy Gift Cards with Crypto, and sent out an email newsletter introducing the feature. The post also promoted our newest sellers—The Living Crystal and Global From Asia. Organic traffic came from X, Facebook, and Instagram. Additionally, Anne initiated a small follower boost on YouTube and X to help early content appear more active. She also reached out to Erwin from Handshake Australia about running a gift card giveaway during an upcoming Handshake Mastermind space. Finally, a Zealy account was created to support community engagement. Anne and Mike are both familiar with the platform (formerly Crew3), which is popular among Web3 communities. They’re now evaluating the premium plans as a potential workaround to restrictive ad policies and a platform for incentive-based growth.

Conclusion

As July begins, the Hamza team is zeroing in on campaign-readiness. Discount codes and homepage upgrades are in place, frictionless checkout is on the horizon, and our gift card promos are taking shape across both content and growth strategies. While seller onboarding and HNS Chat are quiet this week, new traction in marketing and investment could unlock the next phase of adoption. Let’s keep building—on-chain, on-brand, and just getting started.

The post Hamza Labs Weekly Map Update: June 29 – July 5, 2025 appeared first on Hamza Market.