June kicked off with strong momentum across our product, marketing, and community efforts. From launching key infrastructure like Bitcoin payments to expanding seller onboarding and experimenting with high-performing content, the Hamza team continues to build with focus and adaptability. Here’s a full rundown of this week’s highlights and what’s coming next.
Cross-Chain & Bitcoin Payments
The development team has finalized quality assurance, resolved bugs, and polished the user experience in preparation for the launch of Bitcoin payments. Everything is on track, and the official rollout is scheduled for June 10. With this, Hamza users will be able to make cross-chain payments and use Bitcoin at checkout—broadening both accessibility and adoption.
Discount Codes
Work has progressed on the new discount codes system, and the team has mapped out the user acceptance testing (UAT) plan. Testing will begin on Monday next week, with no current blockers. This feature will give sellers more flexibility in promoting their products and attracting conversions through customized pricing incentives.
Seller Onboarding – Dev Team
Onboarding functionality has taken major steps forward. Jose completed testing and approved the system, successfully onboarding The Living Crystal via the admin panel. A few bugs were discovered in the product and variant upload flow, but they’ve already been addressed. Once retesting confirms stability, this module will move to maintenance mode.
Homepage Improvement
Homepage design improvements are in motion, with Chris receiving the latest visual designs from Luciano. Implementation will begin the week of June 16, focusing on enhancing usability and visual clarity to improve conversion and engagement.
HNS Chat
The newly branded HNS Chat experience has been launched, including improved onboarding utilities for sellers. This upgraded version provides a more integrated communication layer within the Hamza ecosystem. Additional improvements are planned for the following week to further refine the interface and expand seller functionality.
Seller Onboarding – Customer Support
Jose has supported the onboarding of The Living Crystal and Global From Asia using the seller admin panel. While GFA’s main wallet address is still awaiting verification, The Living Crystal is nearly ready for the final onboarding step. Once technical bugs are resolved, the CS team will guide sellers through the remaining protocol.
Venezuela Campaign
Jose has been pushing forward on seller engagement in Venezuela. A community member from the Venezuela Telegram group successfully completed a test purchase and started store setup. However, buyer growth remains a challenge. Jose plans to consult with Mike, John, and Anne about launching paid ads on platforms like Instagram, TikTok, and YouTube to boost visibility. He’ll also reach out to logistics provider Air Ocean Import to explore a door-to-door delivery partnership from China to Venezuela—seen as critical for building buyer confidence.
Decom Talks (Twitter Spaces)
Two new short-form Decom videos were published on YouTube last week, including a humorous 30-second “bad singing” video that gained over 1,200 views. This format appears to resonate well with viewers, and Jose will continue creating content in this style. Once The Living Crystal’s store is fully operational, Decom Talks will feature a dedicated segment to highlight their product and onboarding journey.
Investment Search
Mike continued the search for strategic funding opportunities. This week, he applied to the Web3X incubator and held discussions with another incubator to understand their requirements. Progress with Yellow and ProBit is pending updates to KYB documentation, which is currently being processed.
Dealmaker
The dealmaker track focused on leveraging warm contacts this week rather than cold outreach. This relationship-first approach is expected to yield more meaningful conversations. Momentum is expected to pick up in the coming week as Mike reconnects with additional partners.
Buyer and Seller Acquisition/Management
Marketing efforts delivered solid results this week. Anne reported that the second Bitcoin-focused blog post and email campaign helped double traffic and user sessions. Engagement is also increasing on X, YouTube, and Facebook, though more strategic effort is needed to drive purchases from both crypto-native and Web2 audiences. On the organic side, “Hamza Market” is now beginning to rank in search engines. Anne is also reviewing other platforms as a possible tool for engagement boosts and may recommend reallocating part of the ad budget based on findings.
SEO Improvement
Chris Li wrapped up key SEO technical improvements this week. The updated robots.txt file and sitemap.xml have been completed, and schema markup for product detail pages is done. Work continues on implementing organization and item list schema, expected to finish next week. Once complete, the sitemap will be submitted to Google Search Console for indexing, improving Hamza’s search visibility.
Conclusion
This week’s progress reflects strong alignment between product, marketing, and growth goals. With Bitcoin payments launching, seller onboarding maturing, and content engagement climbing, Hamza is moving closer to product-market fit. As we continue expanding seller tools, refining user experience, and experimenting with market-specific campaigns, the focus remains on turning curiosity into conversion—and building an ecosystem that works for both buyers and sellers in Web3.