The Hamza team shifted gears from tool-building to campaign prep—transforming backend readiness into real outreach and content work. With the homepage launch behind us and discount codes in place, we focused on frictionless checkout development, gift card targeting, and creative storytelling across YouTube and beyond. Here’s what’s moving across the board this week.
Gift Card Promotion
Jose and John finalized Phase 1 of the gift card campaign by drafting a plan of attack and compiling initial target lists. These lists are ready with further discussions scheduled to determine next steps. The campaign is now poised to begin outreach and content activation.
Pitch Deck Revamp
Mike and John made significant progress on the Hamza pitch deck, finding the most recent Figma version and completing Level 1 updates. This refreshed version set the stage for a tighter, clearer narrative aimed at partners and advisors. Level 2 updates were slated to continue after this current week.
Homepage Improvement
Following the homepage relaunch, Chris continued development on product subcategories and a new landing page experience. These upgrades aimed to improve content navigation and product discovery for users. Both subcategories and the landing page were expected to see continued work into the following sprint.
Frictionless Checkout
While initial frontend complexities caused a slight delay, the project has now been bumped to completion, and testing has been officially scheduled. This feature brings us one step closer to a smoother, faster purchase flow—especially for crypto buyers.
Seller Onboarding – Customer Support
Jose engaged with two potential candidates from the Venezuela community, encouraging them to begin self-onboarding with his support. This approach, if successful, may help streamline onboarding in decentralized communities moving forward.
Decom Talks (YouTube & Twitter Spaces)
Jose published three YouTube Shorts as part of Decom Talks’ ongoing content experiments.
- The “Hamza Auctioneers” video used price calls to showcase product variety.
- “Become a Web3 Samurai” was re-released after a copyright-safe edit to emphasize privacy and no-KYC values.
- On July 4, “Web3 Revolutionary” tied U.S. Independence Day to a playful riff on Indonesian pop culture to celebrate decentralized freedom.
While these videos aimed to boost awareness and resonance, there were some signs of throttling on YouTube Shorts—something the team will monitor closely.
Investment Search
Mike held calls with two groups, including coin listing representatives and a Singapore-based contact who expressed interest in advising Hamza. While they noted that VC activity remains slow, the conversations reinforced the value of continuing to build out product-market fit while staying on the radar of long-term partners.
Buyer and Seller Acquisition / Management
Anne concentrated on the gift card campaign foundation last week. She added email capture to the blog, published the post Can We Do Dropshipping on Hamza?, and drafted email content for another gift card push. She also began gathering strategic input from Web3 peers on where to reach the right audience. Preparations for Phase 1 of the campaign is in the works.
Conclusion
Last week marked a turning point from internal tooling to outward activation. With creative content flowing, new campaign groundwork being laid, and the product experience continuing to evolve, Hamza is building toward its next wave of growth. While some timelines shifted, the direction remains clear: simplify the experience, tell the story boldly, and connect with real buyers—on-chain and off-grid.