In Week 76, the Hamza team keeps momentum going as we shift from building features to bringing in users and sellers. With frictionless checkout launching, new landing pages going live, and our gift card campaign strategy unfolding, we’re turning product readiness into growth opportunities. Here’s what’s happening across the projects this week:
Seller Onboarding (Dev Team)
The dev team has removed the whitelist requirement for seller onboarding, making it easier for anyone to start selling on Hamza.
Gift Card Promotion
Jose and John have finalized the target lists for the gift card promotion and set a working plan in motion. Technical hurdles that came up are quickly resolved, allowing us to move forward with direct outreach and content promotion. The next step is executing on the lists and starting campaign activities.
Pitch Deck Revamp
The pitch deck update (Phase 1) is complete, with fresh messaging and visuals aligned to Hamza’s current product and positioning. Phase 2 is set to begin soon, though it is on lower priority as we focus on active campaigns and onboarding.
Homepage Improvement
The Seller Landing Page and Gift Card Landing Page are both set to go live, and the How It Works page is nearly finished. Deployment is scheduled for July 14, helping make Hamza easier to understand for both new buyers and sellers.
Frictionless Checkout
The dev team has finished and tested the new frictionless checkout. The updated flow removes unnecessary steps and allows faster purchases, especially for crypto buyers. Deployment is also set for July 14.
Seller Onboarding (Customer Support)
Jose is actively engaging with a local cell phone seller in Venezuela, explaining how Hamza works and preparing them to set up their store after some test purchases. This seller will use the new onboarding system with Jose’s guidance.
Decom Talks (YouTube & Twitter Spaces)
Jose has published a new YouTube Short, Become a Hamza Seller, as part of the Adventures of Kung Fu Hamza series. It’s the first video fully created using Google Flow AI. To help with organic reach, the team and community members are encouraged to create playlists on their personal YouTube channels featuring Hamza videos, improving SEO and visibility.
Buyer and Seller Acquisition / Management
The email capture pop-up on the Hamza blog site has been added and Shadstone with Anne is working on short-form image and video content to guide new buyers and sellers. Blog posts and emails are drafted to match the upcoming product releases, including the gift card push and frictionless checkout. She’s also engaging on Reddit to build awareness about decentralized e-commerce and is preparing a social media performance report for the team.
Conclusion
Week 76 marks a shift from product delivery to market activation. With new landing pages, a smoother checkout, and a targeted gift card campaign coming together, Hamza is preparing to onboard the next wave of buyers and sellers. Our focus this week remains on community outreach, seller support, and building momentum for decentralized commerce.