This week’s focus is on driving the gift card promotion, pushing creative video content, and engaging potential sellers. Core site features like the homepage and frictionless checkout remain in good shape, allowing the team to put most of its energy into user acquisition and community outreach.
Gift Card Promotion
The gift card promotion is in full swing, with emails, social media posts, and guerrilla marketing efforts live. Jose is actively recruiting members of the Venezuelan Hamza community to help spread the word. All tech prerequisites are in place, and engagement is building—though some post comments are being removed on certain platforms.
Homepage Improvement
The new homepage is live and stable, now in maintenance mode. Only small bug fixes are expected as more users interact with the updated layout.
Frictionless Checkout
The frictionless checkout feature is fully deployed, offering a faster and more intuitive buying experience. Like the homepage, it’s in maintenance mode for any fine-tuning as usage grows.
Social Media Podcasts & Videos
Jose released English and Spanish versions of a new Kung Fu Hamza episode announcing the gift card discount. This installment introduces Kung Fu Hamza’s husband, Summin Wong (Tai LinPiao in Spanish, meaning “he’s rekt” as a shitcoiner), who trades his coins for discounted gift cards.
🎥 Watch the episodes:
He’s also experimenting with new short-form video styles, like this YouTube Short, to see what resonates best across platforms.
Buyer and Seller Acquisition / Management
Anne is engaging new seller prospects, including MigsMachine for web3/crypto-themed merch and a Korean toy seller considering crypto payments. She published the second gift card blog, sent the first gift card promo email, and is continuing to comment on relevant threads across Reddit, X, and other platforms.
Her outreach includes target lists for web3/crypto HR teams and CEOs for a “Gift Your Team” angle, plus identifying X Spaces opportunities for guest appearances.
Conclusion
With the gift card promotion at center stage, the team is pushing content and outreach hard while maintaining recent feature releases. This week’s work keeps the focus squarely on bringing in new buyers and sellers, and turning growing awareness into real activity on Hamza.