This week focuses on the gift card promotion launch and boosting credibility through PR efforts, while continuing outbound marketing and ad testing plans.
Gift Card Promotion
The final launch is set for this week, with the team making some final tweaks before going live. These include fixing a possible email bug, addressing knowledge gaps for Binance users, and ensuring a smooth Ready Cash Card experience.
The team is preparing PR-oriented marketing to secure “trust signals” like recognizable brand logos. Registration on PR platforms such as Hackernoon has begun, alongside an ongoing guerrilla marketing push.
This week, efforts are focused on outbound communications highlighting different gift card angles, sending an open email with an additional discount and survey, and testing gift card ads on X and Meta through personal and Shadstone accounts. The team is also studying Reddit ads for broader reach.