This week, the team focused on expanding gift card inventory, improving the buying experience with new educational content, and refining email outreach for both English and Spanish-speaking audiences.
Gift Card Promotion
The team analyzed and began planning for the import of EUR-denominated gift cards, which will almost triple the current gift card inventory. No obstacles have been reported, and implementation and testing are pending. The first EUR gift cards are expected to roll out next week.
Social Media Podcasts/Videos
A new YouTube tutorial video was published titled “How to pay on Hamza from an external crypto wallet, with Bitcoin, or from a crypto exchange.” This video demonstrates how to complete a purchase using crypto held on an exchange, addressing common user concerns and reducing friction in the checkout process.
Watch here: https://youtu.be/qtmpLDt2-TU
The video will also be translated into Spanish to better target the Latin American community.
Buyer and Seller Acquisition/Management
The team launched a new email series for registered users, with two versions: one in English and another in Spanish. Short video content promoting the 10% discount campaign is now ready for widespread posting across social platforms. Additionally, research is underway to strengthen and expand the email list.
This week, focus areas include restarting seller invitations to list on the site, launching a Venezuelan email series led by Jose to grow the Spanish-speaking audience, and exploring ways to promote email signups.
Conclusion
Hamza made meaningful progress in scaling up its gift card inventory, creating educational content to improve conversions, and expanding marketing outreach through multilingual campaigns. These initiatives position the platform for stronger growth and broader community engagement in the weeks ahead.