This week, Hamza focused on improving email deliverability, expanding educational outreach, and exploring new opportunities to grow the seller network. While sales continue steadily, some challenges with email spam filtering surfaced, prompting immediate action.
Gift Card Promotion
Gift card sales continue at a steady pace, though without a visible spike in growth. There are signs that campaign emails may be getting marked as spam, requiring investigation and corrective action to improve deliverability. The timeline for resolving this issue is still being determined.
Seller Onboarding
A campaign kicked off this week as part of an initiative led by Mark K. This effort could open the door to new partnerships and opportunities. A PowerPoint presentation is planned for next week to support this outreach.
Social Media Podcasts/Videos
The Spanish translation of the “How to Pay on Hamza from an External Wallet” video has been completed, but final voiceover files are still pending.
Additionally, plans are underway for an in-person course aimed at teaching the fundamentals of crypto to a Venezuelan audience. The course will focus on financial freedom and self-sovereignty, covering topics like Bitcoin as a savings technology, wallet and exchange use, and of course, buying through Hamza. The tentative name for this project is “Criptopanas” (Venezuelan slang for “crypto buddies”).
As with the gift card campaign, there is a risk that emails related to Criptopanas may also be flagged as spam, which will require attention.
Buyer and Seller Acquisition/Management
An investigation into emails being marked as spam was completed. The first corrective step is to minimize the number of clickable links in outgoing messages.
The team is monitoring three ongoing email campaigns for conversion performance and will assign unique discount codes per email list to better track results. Collaboration with Jose is underway to determine how best to utilize his email list for future campaigns.
Conclusion
Hamza made steady progress in email strategy refinement, educational outreach planning, and seller acquisition initiatives this week. Addressing email deliverability challenges will be key to unlocking stronger campaign performance and driving higher growth moving forward.