This week focused on refining email strategies to improve campaign performance, creating educational content for the Venezuelan community, and preparing for upcoming promotions like the 9.9 sale. While technical development was quiet, efforts continue to expand awareness and reduce barriers for new users.
Gift Card Promotion
No technical work was done this week. There are some issues with EUR-denominated gift cards under review, though they may not turn out to be actual blockers. The timeline for resolution remains uncertain.
Social Media Podcasts/Videos
A Spanish-language video was posted on YouTube explaining why Venezuelans can benefit from buying Amazon gift cards with crypto through Hamza:
Watch the video here.
Discussions around the Criptopanas initiative continued, an educational project aimed at teaching people how to use cryptocurrencies and related tools, including Hamza. This project is designed to lower barriers for new users, making it easier for the general public to adopt crypto-powered shopping. Efforts also included community outreach, with direct conversations held with neighbors, friends, and acquaintances to raise awareness.
Buyer and Seller Acquisition/Management
Progress this week included:
- Working with the GFA team to update Cross Border Summit ticket pricing.
- Drafting a 9.9 promotional email, with a continued focus on gift card sales.
- Testing different email send-outs to reduce the likelihood of emails being flagged as spam.
Conclusion
Hamza made steady progress in content creation, community outreach, and campaign preparation this week. While technical updates were minimal, important groundwork was laid for broader engagement and improved marketing performance in the weeks ahead.