This week, the Hamza team focused on refining the gift card system, onboarding new sellers, producing social media content, and preparing materials for upcoming presentations. The emphasis was on smoothing internal processes, improving trust with users, and getting ready for future campaigns.
GiftCard Promotion
This week, the gift card efforts were low key, focused on small bug fixes. The team is automating processes where possible and planning another email blast for Friday, September 26.
Seller Onboarding – CS
Two new sellers were onboarded this week, including the Dai Ling Na store. Some sellers remain less responsive, but promotion plans for Dai Ling Na are underway to help increase visibility and engagement.
Social Media Podcasts/Videos
A new video highlighting trust and transparency on the Hamza platform was created and published: Watch here. This content aims to build confidence among potential buyers and sellers.
Buyer and Seller Acquisition/Management
No active campaigns ran this week, but the team reviewed the performance of the 9.9 email campaign and prepared content with multiple angles for upcoming campaigns. A media kit for new sellers is in progress, with discussions planned about potential discount events to drive engagement.
Strategic Partnership Prep
This week, the team finalized and polished content for an important upcoming partner presentation. Despite a few minor hurdles with availability and responses, the slides are nearly ready, and scheduling will be confirmed shortly.
Conclusion
This week emphasized preparation and refinement. Gift card processes are being optimized, new sellers are being onboarded, trust-focused social content was produced, and key presentation materials are nearly ready. These steps set the stage for a stronger campaign push in the coming weeks.