Gift Card Promotion
The team is getting some organic orders — including the biggest single order and the highest total orders in a week so far. They are gaining more experience with customer service issues and how to address them, while also identifying a few new bugs.

A new bug fix release is scheduled.

Social Media Podcasts/Videos
A new video featuring the Kung Fu Hamza character as the Girl from Ipanema is ready to be released.

Educational videos showing how to pay with crypto from Binance are planned for release next week.

Buyer and Seller Acquisition/Management
The team has polished the email text and coordinated the survey section. A professional promo video for the 10% off campaign is complete. We are also building a list of small to medium-sized crypto and web3 projects for warm outreach.

This week, the team continues to create PR accounts and push guerrilla marketing. The Ready Cash Card issue is sorted, and more discounts to be released!

The post Hamza Labs Weekly Map Update: August 3–9, 2025 appeared first on Hamza Market.

Gift Card Promotion

The final launch is set for this week, with the team making some final tweaks before going live. These include fixing a possible email bug, addressing knowledge gaps for Binance users, and ensuring a smooth Ready Cash Card experience.

The team is preparing PR-oriented marketing to secure “trust signals” like recognizable brand logos. Registration on PR platforms such as Hackernoon has begun, alongside an ongoing guerrilla marketing push.

This week, efforts are focused on outbound communications highlighting different gift card angles, sending an open email with an additional discount and survey, and testing gift card ads on X and Meta through personal and Shadstone accounts. The team is also studying Reddit ads for broader reach.

The post Hamza Labs Weekly Map Update: July 27–August 2, 2025 appeared first on Hamza Market.

Gift Card Promotion

The gift card promotion is in full swing, with emails, social media posts, and guerrilla marketing efforts live. Jose is actively recruiting members of the Venezuelan Hamza community to help spread the word. All tech prerequisites are in place, and engagement is building—though some post comments are being removed on certain platforms.

Homepage Improvement

The new homepage is live and stable, now in maintenance mode. Only small bug fixes are expected as more users interact with the updated layout.

Frictionless Checkout

The frictionless checkout feature is fully deployed, offering a faster and more intuitive buying experience. Like the homepage, it’s in maintenance mode for any fine-tuning as usage grows.

Social Media Podcasts & Videos

Jose released English and Spanish versions of a new Kung Fu Hamza episode announcing the gift card discount. This installment introduces Kung Fu Hamza’s husband, Summin Wong (Tai LinPiao in Spanish, meaning “he’s rekt” as a shitcoiner), who trades his coins for discounted gift cards.

Watch the episodes:

• English Version
  
• Spanish Version
  

He’s also experimenting with new short-form video styles, like this YouTube Short, to see what resonates best across platforms.

Buyer and Seller Acquisition / Management

Anne is engaging new seller prospects, including MigsMachine for web3/crypto-themed merch and a Korean toy seller considering crypto payments. She published the second gift card blog, sent the first gift card promo email, and is continuing to comment on relevant threads across Reddit, X, and other platforms.

Her outreach includes target lists for web3/crypto HR teams and CEOs for a “Gift Your Team” angle, plus identifying X Spaces opportunities for guest appearances.

Conclusion

With the gift card promotion at center stage, the team is pushing content and outreach hard while maintaining recent feature releases. This week’s work keeps the focus squarely on bringing in new buyers and sellers, and turning growing awareness into real activity on Hamza.

The post Hamza Labs Weekly Map Update: July 20–26, 2025 appeared first on Hamza Market.

Seller Onboarding (Dev Team)

The dev team has removed the whitelist requirement for seller onboarding, making it easier for anyone to start selling on Hamza.

Gift Card Promotion

Jose and John have finalized the target lists for the gift card promotion and set a working plan in motion. Technical hurdles that came up are quickly resolved, allowing us to move forward with direct outreach and content promotion. The next step is executing on the lists and starting campaign activities.

Pitch Deck Revamp

The pitch deck update (Phase 1) is complete, with fresh messaging and visuals aligned to Hamza’s current product and positioning. Phase 2 is set to begin soon, though it is on lower priority as we focus on active campaigns and onboarding.

Homepage Improvement

The Seller Landing Page and Gift Card Landing Page are both set to go live, and the How It Works page is nearly finished. Deployment is scheduled for July 14, helping make Hamza easier to understand for both new buyers and sellers.

Frictionless Checkout

The dev team has finished and tested the new frictionless checkout. The updated flow removes unnecessary steps and allows faster purchases, especially for crypto buyers. Deployment is also set for July 14.

Seller Onboarding (Customer Support)

Jose is actively engaging with a local cell phone seller in Venezuela, explaining how Hamza works and preparing them to set up their store after some test purchases. This seller will use the new onboarding system with Jose’s guidance.

Decom Talks (YouTube & Twitter Spaces)

Jose has published a new YouTube Short, Become a Hamza Seller, as part of the Adventures of Kung Fu Hamza series. It’s the first video fully created using Google Flow AI. To help with organic reach, the team and community members are encouraged to create playlists on their personal YouTube channels featuring Hamza videos, improving SEO and visibility.

Buyer and Seller Acquisition / Management

The email capture pop-up on the Hamza blog site has been added and Shadstone with Anne is working on short-form image and video content to guide new buyers and sellers. Blog posts and emails are drafted to match the upcoming product releases, including the gift card push and frictionless checkout. She’s also engaging on Reddit to build awareness about decentralized e-commerce and is preparing a social media performance report for the team.

Conclusion

Week 76 marks a shift from product delivery to market activation. With new landing pages, a smoother checkout, and a targeted gift card campaign coming together, Hamza is preparing to onboard the next wave of buyers and sellers. Our focus this week remains on community outreach, seller support, and building momentum for decentralized commerce.

The post Hamza Labs Weekly Map Update: July 13–19, 2025 appeared first on Hamza Market.

Gift Card Promotion

Jose and John finalized Phase 1 of the gift card campaign by drafting a plan of attack and compiling initial target lists. These lists are ready with further discussions scheduled to determine next steps. The campaign is now poised to begin outreach and content activation.

Pitch Deck Revamp

Mike and John made significant progress on the Hamza pitch deck, finding the most recent Figma version and completing Level 1 updates. This refreshed version set the stage for a tighter, clearer narrative aimed at partners and advisors. Level 2 updates were slated to continue after this current week.

Homepage Improvement

Following the homepage relaunch, Chris continued development on product subcategories and a new landing page experience. These upgrades aimed to improve content navigation and product discovery for users. Both subcategories and the landing page were expected to see continued work into the following sprint.

Frictionless Checkout

While initial frontend complexities caused a slight delay, the project has now been bumped to completion, and testing has been officially scheduled. This feature brings us one step closer to a smoother, faster purchase flow—especially for crypto buyers.

Seller Onboarding – Customer Support

Jose engaged with two potential candidates from the Venezuela community, encouraging them to begin self-onboarding with his support. This approach, if successful, may help streamline onboarding in decentralized communities moving forward.

Decom Talks (YouTube & Twitter Spaces)

Jose published three YouTube Shorts as part of Decom Talks’ ongoing content experiments.

• The “Hamza Auctioneers” video used price calls to showcase product variety.
  
• “Become a Web3 Samurai” was re-released after a copyright-safe edit to emphasize privacy and no-KYC values.
  
• On July 4, “Web3 Revolutionary” tied U.S. Independence Day to a playful riff on Indonesian pop culture to celebrate decentralized freedom.
  

While these videos aimed to boost awareness and resonance, there were some signs of throttling on YouTube Shorts—something the team will monitor closely.

Investment Search

Mike held calls with two groups, including coin listing representatives and a Singapore-based contact who expressed interest in advising Hamza. While they noted that VC activity remains slow, the conversations reinforced the value of continuing to build out product-market fit while staying on the radar of long-term partners.

Buyer and Seller Acquisition / Management

Anne concentrated on the gift card campaign foundation last week. She added email capture to the blog, published the post Can We Do Dropshipping on Hamza?, and drafted email content for another gift card push. She also began gathering strategic input from Web3 peers on where to reach the right audience. Preparations for Phase 1 of the campaign is in the works.

Conclusion

Last week marked a turning point from internal tooling to outward activation. With creative content flowing, new campaign groundwork being laid, and the product experience continuing to evolve, Hamza is building toward its next wave of growth. While some timelines shifted, the direction remains clear: simplify the experience, tell the story boldly, and connect with real buyers—on-chain and off-grid.

The post Hamza Labs Weekly Map Update: July 6–12, 2025 appeared first on Hamza Market.

Discount Codes (in UAT)

The discount codes feature is now fully tested and ready for real-world use. No obstacles remain, and we plan to activate it next week as part of the upcoming gift card promotions. This will be our first live use case and an exciting test of both backend functionality and frontend engagement strategies.

Seller Onboarding (in UAT)

Seller onboarding on the dev side remains in a holding pattern, simply waiting for a new seller to test the system with. While no new development progress was made this week, the system is stable and ready once a seller is available to onboard.

Gift Card Promotion (New)

Jose and John kicked off the planning phase for Hamza’s first gift card promotion campaign. Several technical hurdles were identified early on—such as linking front-end awareness with our new payments and discounts—but solutions are now underway. One blocker was acquiring a credit card to promote the campaign on YouTube, which was resolved this week. Efforts are now shifting toward “recon” work: figuring out where gift card buyers are most likely to be found online, with more insights expected next week.

Pitch Deck Revamp

Mike and John began revamping Hamza’s pitch deck, aiming to tighten messaging, visual clarity, and alignment with investor expectations. The first phase of the new deck is ready to present, and a meeting is scheduled this week to review and refine.

Homepage Improvement

Our homepage revamp is nearly complete. Chris reported that most of the work is done and the redesigned experience is on track to launch this weekend. The new layout will improve product discovery, user trust, and overall aesthetics—an essential upgrade as we prepare for higher traffic from promotions and SEO.

Frictionless Checkout (New)

A new initiative to create a frictionless checkout flow was introduced this week. The dev team has completed early planning and addressed the primary technical hurdles. Development is scheduled to begin next week. Once launched, this improvement will make it easier for users to check out without login or complex steps, especially for crypto payments.

HNS Chat

There was no new progress on HNS Chat this week. The project remains on pause for now while other seller-facing tools are prioritized. Once other onboarding features are solidified, work here is expected to resume.

Seller Onboarding – Customer Support

No sellers were onboarded this week by the CS team. Jose noted that no new seller applications were in queue, so support will resume onboarding as soon as the next opportunity arises.

Decom Talks (YouTube & Twitter Spaces)

Jose published two new YouTube Shorts this week as part of ongoing Decom Talks content testing. The first video leveraged a current event—“War or Sanctions Won’t Stop THIS Marketplace”—to connect Hamza with trending discussions. The second was more product-focused, featuring an auctioneer-style format showing various Hamza items and their prices, intended to increase product visibility. Separately, Anne began running YouTube promotions with the “Kung Fu Hamza” video, but the campaign was flagged by YouTube’s ad system due to crypto-related policy sensitivity. As a result, we’re learning more about how to shape content that aligns with platform guidelines moving forward. Next week, the focus will shift to creating videos that support the gift card promotion launch.

Investment Search

Mike connected with a Singapore-based firm that specializes in helping Web3 startups access grant opportunities. A follow-up call is scheduled for Wednesday. This outreach continues to build our long-term runway while aligning our messaging with the needs of potential funders.

Buyer and Seller Acquisition / Management

Anne launched a multi-pronged push to prepare the user base for our gift card promo campaign. She published a new blog post, Buy Gift Cards with Crypto, and sent out an email newsletter introducing the feature. The post also promoted our newest sellers—The Living Crystal and Global From Asia. Organic traffic came from X, Facebook, and Instagram. Additionally, Anne initiated a small follower boost on YouTube and X to help early content appear more active. She also reached out to Erwin from Handshake Australia about running a gift card giveaway during an upcoming Handshake Mastermind space. Finally, a Zealy account was created to support community engagement. Anne and Mike are both familiar with the platform (formerly Crew3), which is popular among Web3 communities. They’re now evaluating the premium plans as a potential workaround to restrictive ad policies and a platform for incentive-based growth.

Conclusion

As July begins, the Hamza team is zeroing in on campaign-readiness. Discount codes and homepage upgrades are in place, frictionless checkout is on the horizon, and our gift card promos are taking shape across both content and growth strategies. While seller onboarding and HNS Chat are quiet this week, new traction in marketing and investment could unlock the next phase of adoption. Let’s keep building—on-chain, on-brand, and just getting started.

The post Hamza Labs Weekly Map Update: June 29 – July 5, 2025 appeared first on Hamza Market.

Cross-Chain & Bitcoin Payments

The dev team released version 1.3.3, marking another milestone for crypto usability on Hamza. Bitcoin is now officially a selectable currency at checkout, and for the first time, users can choose their currency without needing to log in—removing an important friction point. Additionally, a payment cancellation feature has been developed (though not yet released), providing greater control over transactions. No obstacles were encountered, and while no major new features are planned in the short term, the team will continue rolling out small improvements over the next few weeks.

Discount Codes

Discount codes have reached the testing stage and are close to functional deployment. However, a live use case—such as an affiliate partner—is needed to validate its utility in the wild. A final necessary feature is being added and is scheduled for early next week, after which the feature can be actively used to incentivize purchases and seller promotions.

Seller Onboarding – Dev Team

No new development work was required this week on seller onboarding, as the system is considered nearly complete. All that remains is onboarding one more seller to fully test and transition this module into long-term maintenance. Once that happens, the flow will be formally closed as ready.

Homepage Improvement

Work on homepage enhancements officially began, with Chris leading the front-end implementation of Luciano’s designs. The improvements are on a two-week sprint with a release target set for July 1. This redesign aims to improve both the visual hierarchy and user journey, helping users discover and purchase products more intuitively.

HNS Chat

There was no movement this week on the HNS Chat system, but internal planning is still underway. The goal is to begin onboarding sellers into the branded chat system by July 1, enabling more decentralized, identity-based interaction directly on the platform.

Seller Onboarding – Customer Support

Jose successfully onboarded Global From Asia, who is now live on the platform. No issues or blockers were reported, and support is standing by for the next wave of sellers. With both GFA and The Living Crystal active, the onboarding workflow is becoming smoother and more predictable.

Venezuela Campaign

No new updates were reported on the Venezuela campaign this week. While foundational work has been set in previous weeks, future plans for improving market penetration may hinge on a more active content and ad strategy—especially in a region where crypto use is rising but visibility remains limited.

Decom Talks (YouTube & Twitter Spaces)

Jose continued building out content for the Hamza ecosystem with a new 6-minute YouTube video titled “What Will Happen When Bitcoin Hits $1 Million?”, along with an engaging YouTube Short that complements it. Both are now live on the channel. Additionally, a Web3 Samurai-themed Short was briefly posted but taken down out of caution due to potential copyright concerns. A revised version is being edited and will be republished next week.

Investment Search

Mike progressed to the final round of discussions with the W3BX Incubator in Vietnam and is currently awaiting their reply. He also engaged in new advisory discussions around defining a refined role at Hamza to support product-market fit, and shared insights during a talk with the RektSurvivor group on Friday. The investment arm continues to gain traction, aligning strategic funding with operational priorities.

Dealmaker

No movement was made this week on the Dealmaker project, which has been placed on temporary hold. This track may resume once priority features and community growth strategies are further along.

Buyer and Seller Acquisition / Management

Anne’s growth initiatives delivered meaningful results this week, particularly through the publication of the blog post How Decentralized E-Commerce Ships, which led to a 65% increase in user acquisition (364 users). The article was paired with an email campaign introducing new sellers like The Living Crystal and Global From Asia.

Most of the social traffic came organically from X, Facebook, and Instagram. Meanwhile, Hamza’s X Ads account is still undergoing verification in the Shadstone Ads group. Anne is building campaigns on Zealy to grow community engagement.

SEO Improvement

SEO work led by Chris Li has now entered maintenance mode. Core technical enhancements, including schema implementation and sitemap improvements, have been completed. Any future additions or changes will be handled as needed. With the foundation in place, ongoing SEO benefits should begin compounding in the weeks ahead.

Conclusion

The week of June 22–28 brought visible growth in product maturity, community content, and acquisition performance. With Bitcoin payments live, discount tools nearly ready, and traffic increasing through organic channels, Hamza is entering a stage of steady momentum. The focus ahead remains on fine-tuning UX, activating incentive-driven campaigns, and amplifying our story to both crypto-native and mainstream audiences.

The post Hamza Labs Weekly Map Update: June 22–28, 2025 appeared first on Hamza Market.

Cross-chain & Bitcoin Payments

The development team achieved a major milestone this week with the successful launch of Bitcoin payments on June 10th. Bitcoin has now been integrated as a principal, choosable currency option, with the currency selection feature set to launch next week before login. The team also addressed various bugs and implemented improvements to enhance the overall payment experience. With no current obstacles blocking progress, the Bitcoin payment system represents a significant step forward in our cross-chain payment capabilities.

Discount Codes

Testing for the discount code feature has begun in collaboration with Jose, marking solid progress toward this customer-friendly feature. The testing phase is proceeding smoothly without any reported obstacles, and the team expects to complete testing within the next week. This feature will provide additional flexibility for both sellers and buyers on the platform.

Homepage Improvement

Chris has completed the design phase for homepage improvements, positioning the project for implementation to begin next week. With the design finalized and no obstacles in the way, this initiative will enhance user experience and platform aesthetics. The implementation timeline is set for the upcoming week, promising visible improvements to the platform’s front-end.

VZ Campaign

Jose has been actively engaging with community members in the Hamza Spanish Telegram group, exploring opportunities for future videos and events to boost Hamza’s social media presence. This community engagement led to the creation of a Spanish-language YouTube video addressing how Hamza serves as an important tool for individuals seeking to obtain or spend cryptocurrency in an increasingly regulated world. The content specifically touches on current events in Venezuela, including government crackdowns on black market dollar trade. The campaign has already generated impressive results, with the main video and accompanying short accumulating over 900 views.

Decom Talks (Twitter Spaces)

Jose produced substantial video content this week, including a 12:30-minute Spanish-language video titled “What would happen if Bitcoin reaches $1 million” aimed at the Latin American community, along with an accompanying YouTube short published on Thursday, June 12th. An English version targeting English-speaking audiences has been filmed and is currently in post-production for release. Both videos explore scenarios where Bitcoin becomes the world’s leading asset and governments respond with heavy crypto regulation, positioning web3 non-KYC tools like Hamza as invaluable resources. Additionally, a lighter one-minute promotional short for Hamza is being prepared for weekend release.

Investment Search

Mike made significant progress on multiple investment fronts this week, following up with two Vietnam incubators and drafting an application for the Near Protocol AI agent program. He attended Bitcoin meetups to network with potential partners and met with investment consultants to assess current market conditions. While the lack of an alt season presents ongoing challenges, the team plans to submit the Near Protocol application next week, maintaining momentum in the investment search process.

Buyer and Seller Acquisition/Management

The acquisition efforts showed strong momentum this week with the distribution of a third BTC payment email and smooth social media management requiring minimal quality control time. The team is developing blog creation AI automation and working on a weekly acquisition tracking table. With no reported obstacles, the focus remains on ensuring all social media channels, including web3 platforms, are established with proper content calendars to support consistent engagement.

SEO Improvement

Chris Li successfully launched SEO improvements on June 10th, enhancing the platform’s search visibility and organic reach. With no obstacles reported and improvements now live, this initiative supports broader discoverability and user acquisition efforts.

Conclusion

This week demonstrated Hamza Labs’ continued momentum across technical development, content creation, and business development. The successful Bitcoin payment launch represents a major technical achievement, while our content efforts are generating significant community engagement with over 900 views on Spanish-language content alone. With homepage improvements ready for implementation, discount codes entering final testing, and investment applications in progress, we’re building solid foundations for sustainable growth. The combination of technical progress, community engagement, and strategic outreach positions us well for continued expansion in the decentralized commerce space.

The post Hamza Labs Weekly Map Update: June 15–21, 2025 appeared first on Hamza Market.

Cross-Chain & Bitcoin Payments

The development team has finalized quality assurance, resolved bugs, and polished the user experience in preparation for the launch of Bitcoin payments. Everything is on track, and the official rollout is scheduled for June 10. With this, Hamza users will be able to make cross-chain payments and use Bitcoin at checkout—broadening both accessibility and adoption.

Discount Codes

Work has progressed on the new discount codes system, and the team has mapped out the user acceptance testing (UAT) plan. Testing will begin on Monday next week, with no current blockers. This feature will give sellers more flexibility in promoting their products and attracting conversions through customized pricing incentives.

Seller Onboarding – Dev Team

Onboarding functionality has taken major steps forward. Jose completed testing and approved the system, successfully onboarding The Living Crystal via the admin panel. A few bugs were discovered in the product and variant upload flow, but they’ve already been addressed. Once retesting confirms stability, this module will move to maintenance mode.

Homepage Improvement

Homepage design improvements are in motion, with Chris receiving the latest visual designs from Luciano. Implementation will begin the week of June 16, focusing on enhancing usability and visual clarity to improve conversion and engagement.

HNS Chat

The newly branded HNS Chat experience has been launched, including improved onboarding utilities for sellers. This upgraded version provides a more integrated communication layer within the Hamza ecosystem. Additional improvements are planned for the following week to further refine the interface and expand seller functionality.

Seller Onboarding – Customer Support

Jose has supported the onboarding of The Living Crystal and Global From Asia using the seller admin panel. While GFA’s main wallet address is still awaiting verification, The Living Crystal is nearly ready for the final onboarding step. Once technical bugs are resolved, the CS team will guide sellers through the remaining protocol.

Venezuela Campaign

Jose has been pushing forward on seller engagement in Venezuela. A community member from the Venezuela Telegram group successfully completed a test purchase and started store setup. However, buyer growth remains a challenge. Jose plans to consult with Mike, John, and Anne about launching paid ads on platforms like Instagram, TikTok, and YouTube to boost visibility. He’ll also reach out to logistics provider Air Ocean Import to explore a door-to-door delivery partnership from China to Venezuela—seen as critical for building buyer confidence.

Decom Talks (Twitter Spaces)

Two new short-form Decom videos were published on YouTube last week, including a humorous 30-second “bad singing” video that gained over 1,200 views. This format appears to resonate well with viewers, and Jose will continue creating content in this style. Once The Living Crystal’s store is fully operational, Decom Talks will feature a dedicated segment to highlight their product and onboarding journey.

Investment Search

Mike continued the search for strategic funding opportunities. This week, he applied to the Web3X incubator and held discussions with another incubator to understand their requirements. Progress with Yellow and ProBit is pending updates to KYB documentation, which is currently being processed.

Dealmaker

The dealmaker track focused on leveraging warm contacts this week rather than cold outreach. This relationship-first approach is expected to yield more meaningful conversations. Momentum is expected to pick up in the coming week as Mike reconnects with additional partners.

Buyer and Seller Acquisition/Management

Marketing efforts delivered solid results this week. Anne reported that the second Bitcoin-focused blog post and email campaign helped double traffic and user sessions. Engagement is also increasing on X, YouTube, and Facebook, though more strategic effort is needed to drive purchases from both crypto-native and Web2 audiences. On the organic side, “Hamza Market” is now beginning to rank in search engines. Anne is also reviewing other platforms as a possible tool for engagement boosts and may recommend reallocating part of the ad budget based on findings.

SEO Improvement

Chris Li wrapped up key SEO technical improvements this week. The updated robots.txt file and sitemap.xml have been completed, and schema markup for product detail pages is done. Work continues on implementing organization and item list schema, expected to finish next week. Once complete, the sitemap will be submitted to Google Search Console for indexing, improving Hamza’s search visibility.

Conclusion

This week’s progress reflects strong alignment between product, marketing, and growth goals. With Bitcoin payments launching, seller onboarding maturing, and content engagement climbing, Hamza is moving closer to product-market fit. As we continue expanding seller tools, refining user experience, and experimenting with market-specific campaigns, the focus remains on turning curiosity into conversion—and building an ecosystem that works for both buyers and sellers in Web3.

The post Hamza Labs Weekly Map Update: June 8–14, 2025 appeared first on Hamza Market.

Cross-Chain & Bitcoin Payments

The dev team made meaningful strides last week by adding diagnostics and monitoring tools, fixing minor bugs, and cleaning up the codebase with refactoring. Most notably, Bitcoin payments are now prepped for QA and are on track for release. With no obstacles reported, the project remains on schedule for a June 10 launch.

Discount Codes

Progress on the discount codes feature continued with successful bug fixes. However, the team has noted a stall in momentum due to ambiguity around how this feature will be used or prioritized. While there are no technical blockers, alignment on direction is needed. The system is technically ready and just awaiting live testing.

Seller Onboarding – Dev Team

The system is already prepared and simply awaiting live testing. No issues reported.

Homepage Improvement

Luciano is hard at work developing a revamped homepage and category page, complete with new layout modules and UI updates. Product sorting enhancements are also underway, starting with “Best-Sellers” and “New Arrivals” categories. A full design concept is expected to be ready by Tuesday, June 3.

HNS Chat

Although low priority at the moment, HNS Chat continues to progress quietly in the background. The dev team is implementing branding, refining the development environment, and making minor improvements. A refresh with Hamza branding is slated for release next week.

Seller Onboarding – Customer Support

Jose continues his onboarding efforts with external sellers, including Global From Asia and The Living Crystal. No obstacles were reported on the support side.

Venezuela Campaign

Jose also reports new traction in Venezuela through conversations with Fiducia Capital—a firm that helps convert USDT payments into compliant bank deposits. They have experience with clients dealing in USDT and regulatory frameworks. Talks are ongoing about a potential Hamza partnership in Venezuela’s big-ticket market, including local car dealers.

Decom Talks (X Spaces)

In an effort to grow Hamza’s presence on YouTube, Jose is producing a short video series on Web3 fundamentals. The first video has been posted and scheduled to go public this week, with the second installment expected over the weekend. Decom Talks will shift to a monthly cadence going forward.

Investment Search

Mike continues outreach and ecosystem integration. He spoke with the IDGX incubator, reviewed the Web3 X – Incubation Program Batch 05, and gained insights from Uniswap on grant strategies and whale discovery. He also met two promising blockchain projects in Bangkok, with calls scheduled in the next 1–2 weeks to explore collaboration.

Dealmaker

Mike is now focusing on warm leads and gathering input from interested parties. While hearing about alternative solutions (centralized exchanges and RWA platforms), he’s evaluating whether these are competitors or potential partners. Follow-ups with warm contacts are the priority for next week.

Buyer & Seller Acquisition / Management

Anne reported a 72% user acquisition increase this past week, along with over 1700 event counts. On Snapchum, three new buyers purchased the ETS eBook, although post-campaign feedback suggests buyers may not have been aware of the shipping cost. The Hamza X account also crossed the 100-follower mark, and Anne continues engaging with key accounts like Bitcoin Magazine. A user poll about buying with BTC showed promising results: 44% said yes, while 33% responded with “depends on what I’m buying.” Social media upgrades are currently delayed due to a credit card issue, which Shadstone plans to resolve this week.

SEO Improvement

Chris Li, in collaboration with Luciano, laid out a plan to implement schema enhancements to boost Hamza’s SEO and visibility. Support is planned for five schema types: Organization, Product, Product Listings, Collections, and Breadcrumbs. Items 1–3 are relatively simple to implement (estimated at 2–4 hours each), but items 4 and 5 will require more extensive UI/UX and development updates before rollout.

Conclusion

Hamza Labs continues to balance rapid development with long-term strategy. The tech team is wrapping up critical infrastructure work like Bitcoin payments, while the content, outreach, and ecosystem sides are pushing forward with acquisition campaigns, international partnerships, and educational content. With strong momentum and several projects close to rollout, we’re heading into the next week with focus and purpose. Stay tuned for more breakthroughs—

The post Hamza Labs Weekly Map Update: June 1-7, 2025 appeared first on Hamza Market.

This week at Hamza Labs, we’re advancing a range of initiatives to enhance our platform and grow our community, guided by clear goals for each project. From expanding cross-chain, bitcoin, and fiat payment options to enabling seamless seller onboarding and discount code functionality, our Dev Team is driving technical innovation. Meanwhile, our marketing and community efforts are focused on educating users, generating buzz through campaigns like Hamza Crypto-tips, and building trust through homepage improvements. Investment and deal-making efforts are progressing with strategic meetups and AI-driven outreach, while a new SEO Improvement project aims to boost our site’s visibility. Despite challenges like balancing maintenance tasks and gaining investor traction, we’re committed to delivering user-friendly solutions and fostering community engagement. Here’s a detailed breakdown of our project updates and goals for the week.

Cross-chain & Bitcoin & Fiat Payments

Goal: To allow easier support of new EVM chains (without deploying contracts to those chains) with cross-chain settlement to escrow on Optimism, enable users to pay with bitcoin and other specific non-EVM chains, and offer payment options without requiring a browser wallet.

The Dev Team has been focusing on maintenance and consolidation following the recent release of our cross-chain and bitcoin payment systems. While progress on bitcoin integration was limited last week due to competing tasks like bug fixing and miscellaneous maintenance, these are not significant obstacles. The team is on track to deliver a feature-complete bitcoin solution by the end of this week, with a planned release in early June.

Discount Codes

Goal: To allow the use of store-specific discount codes on the site for percentage or dollar amount discounts and enable sellers to create and manage their own discount codes in the admin panel.

This project is ready to move into live testing, marking a significant milestone for the Dev Team. With no obstacles reported, the team is poised to proceed smoothly. If testing reveals no issues, the next steps will involve expanding support for various discount code variations to enhance user engagement and flexibility on the platform.

Seller Onboarding – Dev Team

Goal: To enable sellers to onboard and create their own stores with minimal friction and no assistance, and to allow sellers to easily add and edit product listings independently.

The Dev Team’s Seller Onboarding project is also ready for live testing, reflecting the team’s efficiency in preparing this feature for deployment. No obstacles are currently hindering progress. If testing goes well, the project will transition into maintenance mode, allowing the team to focus on other priorities while ensuring a seamless onboarding experience for sellers.

Homepage Improvement

Goal: To display more products on the homepage in an orderly, digestible manner, make the site feel more alive, exciting, interesting, and comprehensible to buyers, and enhance its trustworthiness.

The Homepage Improvement project, led by Luciano, did not have specific progress updates reported last week regarding progress, obstacles, or timelines. The team is likely in the planning or early development phase, aligning efforts with the newly defined goals to create a more engaging and trustworthy homepage. We anticipate more details in the coming weeks.

HNS Chat

Goal: To enable customers to contact sellers directly about specific orders and allow sellers to receive and respond to customer messages.

The HNS Chat project, managed by the Dev Team, lacked specific progress updates last week. No progress, obstacles, or projected timelines were reported, suggesting that the team may be prioritizing other tasks or preparing for upcoming work aligned with these goals. We expect further developments to be shared in future updates.

Seller Onboarding – Customer Success

Goal: To support self-onboarding of quality sellers with high-quality listings.

Jose’s Customer Success team has successfully onboarded the New York Bar store, with Global From Asia and The Living Crystal lined up next. The main obstacle is a lack of new information from other sellers in the onboarding pipeline, but this is not a significant barrier. Jose plans to follow up with these sellers this week to keep the onboarding process moving forward in line with the goal of supporting quality seller onboarding.

Venezuelan Campaign

Goal: To generate organic buyers within the Venezuelan community, gather feedback from buyers, and educate people about crypto.

Jose’s VZ Campaign is expanding its scope to include broader crypto education topics within our Telegram community, fostering greater engagement among Venezuelan users. The team has connected with an influencer to discuss Muney, an app for exchanging USDT/USDC with USD cash, and launched a Bitcoin Pizza Day promotion. With no obstacles reported, the campaign is set to continue driving community growth and awareness.

Decom Talks

Goal: To educate people, generate buzz, and create a community.

The Decom Talks on Twitter Spaces were paused last week due to a lack of new onboarded sellers, prompting Jose’s team to consider reducing these talks to once per month until seller onboarding accelerates. However, the team is exploring new media outreach avenues, including the Hamza Crypto-tips (English) and Crypto-tips de Hamza (Spanish) YouTube shorts and reels, with three new videos published last week, gaining seven subscribers and over 700 views. A Bitcoin Pizza Day promotion was also rolled out for the English-speaking Telegram DECOM Community. With no obstacles, the team plans to produce more Hamza Crypto-tips content this weekend to further these goals.

Investment Hunt

Goal: No specific goal was provided in the updated spreadsheet, so the focus remains on securing investment opportunities.

Mike’s Investment Hunt efforts are gaining momentum, with a Uniswap meetup scheduled for Wednesday (details at https://lu.ma/wcxzvxzf) and a contact suggesting exploration of the IDG incubator program. The main obstacle is insufficient traction to attract investors, but Mike plans to discuss a potential grant with Uniswap and explore opportunities with Pudgy Penguins’ abstract chain and Sonium (Sony’s L2) this week.

Dealmaker

Goal: To gauge interest and prove that investment is warranted.

Mike’s Dealmaker project is advancing with the creation of an AI lead generation outreach avatar (documented at https://docs.google.com/document/d/1scnKQlROYb-ltAFUHJYt5E6aWUDNalWhu112eNszbsw/edit?tab=t.0). Team members Anne, Manly, and Luciano have been onboarded to assist, and outreach has been made to 10-15 contacts. The primary obstacle is setting up the AI lead generation system, but results are expected by early to mid-next week as the system is refined to align with the goal of gauging interest.

Buyer and Seller Acquisition/Management

Goal: To increase activity on product pages, boost cart actions (add to cart), grow the number of unique, repeat, and active buyers, increase the number of sellers, and enhance the number of high-quality product listings.

Anne’s Buyer and Seller Acquisition/Management project did not have specific progress updates last week regarding progress, obstacles, or timelines. The team is likely in the early stages of planning or coordination to meet these ambitious goals, and we look forward to more details in future updates as efforts to grow our buyer and seller base progress.

SEO Improvement

Goal: To improve the SEO score of the site and fix any potential SEO-related issues or imperfections.

The SEO Improvement project, newly added and owned by TBD, has no specific progress, obstacles, or timelines reported this week, as it appears to be in the initial planning phase. The team will focus on enhancing the site’s SEO score and addressing any technical imperfections to improve visibility and user acquisition in the coming weeks.

Conclusion

This week’s updates and newly defined goals highlight Hamza Labs’ commitment to technical innovation and community growth. The Dev Team is advancing cross-chain, bitcoin, and fiat payment options, discount codes, and seller onboarding, all aimed at creating a seamless user experience. Jose’s team is driving crypto education and community engagement through campaigns and media outreach, while Mike’s efforts focus on securing investment and partnerships. The new SEO Improvement project sets the stage for greater site visibility. As we move into the week of May 25 – May 31, we’re excited to align our efforts with these goals, deliver feature-complete solutions, and continue building a vibrant, engaged community.

The post Hamza Labs Weekly Map Update: May 25 – 31, 2025 appeared first on Hamza Market.

Cross chain payments will make its first deploy – which will allow us to do payments from fiat to bitcoin to solana – much more flexibility. 

Coupon codes (many on the marketing and BD side are excited for this) is going through final testing

Many new storefronts and products are being deployed. Working towards are more streamlined and seamless vendor onboarding process.

On the BD side we are getting the lead generation going for outreach on the dealmaker space, also the automotive section, and keeping it warm with stores awaiting going live.

We had a focus group last week and learned a lot of insights about usability as well as hesitations some in the space have to make transactions.

We are in the “messy middle” right now but are pushing along, getting some organic sales and improving as we go. This is the startup grind I would like to be part of, and it is beautiful. 

The post Hamza Labs Weekly Map Update: May 18 – 24, 2025 appeared first on Hamza Market.

We will have an ecommerce seller meetup Tuesday May 13 to engage the local community and network. 

Thursday we will have a focus group for our insight and also get insight from web3 savvy users on how to best utilize Hamza.

We are starting to test / execute this week on “Dealmaker Space” a B2B front end utilizing Decom.network and making a small BD team for this exercise.

Many features been building – need to execute on the coupon codes. Bitcoin payment. 

Team is leaner now, and restructuring and streamlining processes as we move into the second half of 2025. Years are  flying by here.

The post Hamza Labs Weekly Map Update: May 11 – 17 2025 appeared first on Hamza Market.

Our main goals right now:

Cross-chain & bitcoin payments – this is a core feature we are so excited to deploy, but will allow payments to be made anywhere – Bitcoin. EVM, fiat, and then flow into the smart contract escrow and dispute system. 

Discount codes – this is the early stage beginnings to a full blown affiliate system, but we are starting with a coupon code / discount code system so we can give the merchants ability to create them and 

Seller onboarding – making it more automatic and streamlined. Easier said than done. 

Investment search – Mike has collected a ton of feedback, it is creating pivots and spin offs.

Dealmaker.space early stage front end development. Mike is approved by foundation to put resources from BD / his side to build this out as a high value transaction service using Decom framework and infra.

Marketing, twitter spaces – Anne and Jose are working more independently now and working on organic growth with some small paid X ads. 

Venezuela market – excited to support Jose more on his local initiatives. Feels this is a needed platform in the market there.

We are in the “messy middle” of a startup, extending runway, working on a few testing angles to get best product market fit, and doing the hard things to get ahead. 

The post Hamza Labs Weekly Map Update: May 4 – 10 2025 appeared first on Hamza Market.

Singapore is a compact and concentrated place of investors and entrepreneurs. Will definitely need to spend more time here for business development.

A lot of feedback has been that is the market interested to buy “standard products” with crypto that is at a low total order value. We are discussing higher value and more full service touchpoint as a market test. 

On the internal team side, we will have our month end “Kumbaya” call on this Monday April 28 (rescheduled) and make some announcements and transparent discussions about what we have been learning and how we are adjusting in this market. If you’re on the team, make sure you attend it.

Product side we are discussing the new features to build and making priority – fiat on-ramp, other blockchain payments, affiliate system, more SEO friendly, and more. 

Mike will be in Canton Fair, China this coming week for seller networking and insights. 

Look forward to continuing to find the right positioning and keeping ears to the ground. 

The post Hamza Labs Weekly Map Update: April 27 – May 3, 2025 appeared first on Hamza Market.