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Hamza Labs Weekly Map Update: September 28 – October 4, 2025

September 30, 2025

This week, the team focused on technical debugging, marketing content preparation for upcoming campaigns, and refining materials for upcoming partnership presentations. Progress continued steadily despite limited bandwidth and overlapping schedules.

Gift Card Promotion

The cause of the digital goods email bug was identified and is currently being fixed. Time constraints slowed down progress slightly, but the fix is expected to be completed next week.

Seller Onboarding

No new updates were reported this week. The team plans to revise the seller landing page to give clearer details about the seller experience and improve communication for new partners.

Social Media & Video Content

Two new promotional videos for the I Ching store were produced and published:

Buyer and Seller Growth

Preparations for the 10.10 campaign are underway, including finalized promo content and a draft for the I Ching store. The 10.10 teaser has already been released, with campaign parameters now being aligned with the tech and creative teams.
The team is also preparing a white-glove onboarding plan for the upcoming CBS event and reviewing the seller landing page to provide better clarity on logistics and expectations.

Strategic Partnership Prep

Although progress was delayed due to scheduling conflicts, internal alignment meetings helped clarify next steps. The presentation slides have been refined, and meetings with key partners are planned for next week to finalize arrangements and timelines.

Conclusion

Despite tight schedules, this week saw steady progress across technical, marketing, and partnership fronts. With the 10.10 campaign queued, key bugs being resolved, and updated seller materials on the way, the team is positioning Hamza for a strong mid-October performance.